If you are involved with online marketing, you must have heard about the Instagram Wall. If not, then you need to know that Instagram walls are a brilliant tool to harness the explosive power of Instagram. It brings all the exciting media from Instagram to one place, which helps you boost one’s marketing objective
We wrote this blog to make you understand the Instagram wall for events. So, let’s get on with this information to help you unleash a powerful marketing tool.
Explanation: What is an Instagram wall
An Instagram wall is a social wall that syncs all publicly accessible Instagram photos from your own account or posts using a specific hashtag and presents them in a web gallery.
You will probably require a third-party social media aggregator to assist you in generating and automatically syncing the Instagram content on your website.
Why is Instagram’s wall brilliant?
The Instagram wall is a brilliant approach to displaying your Instagram stature. In addition, hashtag campaigns are a fantastic marketing strategy to get people talking about your company or event on an Instagram wall.
You can increase audience engagement by pulling a live Instagram feed on a screen in front of your event participants using an event hashtag. Of course, this is also possible with virtual events.
You may also make an Instagram feed that only displays your activity on the platform. To increase the audience who find and follow you on Instagram, include a “Follow us” link on your website.
Benefits Of Instagram Wall For Events
Showcases Authenticity
Users are more likely to create their own content in the hopes of being featured when your brand initiatives are supported by an engaging display of content. All of this is related to the current significance of UGC. Customers love to connect with the brands they use, and when they see themselves reflected in and represented by their preferred brands, they feel they are heard and seen. Your ROI will also grow due to increased customer involvement, which is a pleasant bonus.
Increases Visibility & Brand Awareness
Instagram walls are fantastic for boosting your visibility and spreading brand awareness since they reach both current brand advocates and potential customers. However, it’s crucial to remember that going viral on Instagram is like winning the lottery regarding brand exposure.
Keeps You Updated
When there is a daily barrage of content to contend with, Instagram is notoriously difficult to maintain. On the other hand, Instagram walls can readily increase public interest in your brand by displaying a continuously updated and carefully selected content stream. It can decrease your workload and assist you to stay on top of the tremendous demand that comes with social media. It’s fun and engaging.
Cost Effective
Another benefit of the Instagram wall is that they make it simple and affordable to conduct successful social media campaigns. We advise incorporating your Instagram handles in your brand’s rich visual presentation to get the most out of your Instagram walls. This will assist drive traffic to your social media and increase the likelihood that users will convert.
Boosts Dwell Time
An Instagram wall will boost your site stats, engagement, and social media reach.
Motivating and engaging content will encourage users to stay on your website longer. It will increase traffic to your product pages and call-to-actions. The more visitors dwell on your website, the better your SEO and Google search rankings will be.
Instagram Walls For Events
Instagram walls are a great way to get your attendees involved and connect with the event and your own Instagram handle. Therefore event planners frequently make the most of them. We advise creating a memorable and creative event-specific hashtag that attendees can use to share their images and appear in the feed.
Instagram walls link the online and offline worlds, bringing your event to life on your Instagram. This allows those who can’t attend in person to feel part of it. Other visual marketing techniques cannot compete with their ability to almost captivate the audience with intriguing visual displays.
You can utilize Instagram walls at practically any event because they are a versatile tool, whether a wedding, networking event, trade show, product launch, or conference. They can enhance the live experience and encourage greater audience participation on any occasion.
Wrapping Up!
Instagram walls are making news in the online marketing world and for a good reason. They are visually appealing and bring the power of Instagram to wherever you are, and that too through a competent representation. If you are unaware of the potential of the Instagram wall, then this blog will give you a look into it. Start including an Instagram wall for any type of event, or contact us and boost audience engagement.