Who would’ve thought that a photo-sharing app would become a full-on marketing channel! That’s modern-day Instagram for you. It’s simple, effective and an overall great tool when it comes to creating an online presence for your business. Whether you are looking for the latest Spectrum offers or electronic gadgets, Instagram is the perfect go-to utility.
With an audience of more than a billion people, Instagram offers unprecedented reach for both businesses and service providers. More and more brands are flocking to the platform to connect with their target audience on a daily basis. You too can set up a successful image for your brand with these useful tips.
Create an Instagram business account
Creating a business profile is crucial to a brand’s identity. If you are an existing user, switch to a business account immediately. A business account on Instagram comes with a wide range of features otherwise unavailable. These include:
- Instagram Insights
- Instagram ads
- Instagram Shopping
- CTA Button
Instagram Insights enable you to view advanced analytics such as impressions, engagement data and demographic breakdown to name a few. These metrics are extremely beneficial when it comes to gauging the performance of your business. What’s more? They cost nothing!
Identify your target audience
Instagram demographics come in handy when you are finding your niche. Moreover, a little research into the needs and preferences of the target audience can help you formulate your marketing strategy. Demographic insights show the age, gender, location, and active hours of your target audience and you can use this breakdown to create engaging content.
Generate an Instagram bio
Your Instagram bio should be concise (not more than 150 characters), persuasive and make an awesome first impression. It should tell people why they need to follow you. A perfect Instagram bio contains username, link to website, business feature, contact info, and call-to-action buttons.
Your bio should be complemented by a profile photo. If you operate a business, you can set your logo as your display picture to provide credibility. Creative logos and names spark interest but do not maintain an Instagram handle that fails to tell people what your business is all about.
Create an urge for your product with teasers
Just a glimpse into your product can create an interest among users. On the other hand, an all-out reveal can kill the excitement and buzz. Work smart without being too pushy. Teaser posts perform well with catchy captions. Forcing people to buy your product will eventually drive them away, whereas a gentle approach will create traction.
Use compelling visuals and user submissions
Instagram is filled with stunning imagery. You don’t have to be a professional photographer to capture awesome shots, but the content you post must be well-composed, in focus and well-lit. Infographics and animations, on the other hand, should be easy-to-read and crisp and clear. Photos which do not tell a story won’t get you engagement.
Regrams and user-generated content are great traffic pullers. You can ask your audience to submit their content in return for shout-outs. User submissions are a win-win for your brand and your customers. Use Instagram Stories, Instagram Live and 60-second clips for more engagement.
Use sponsored ads
Instagram ads is another exciting feature that allows brands to increase their online reach. The best part about this utility is that you can control the number of ads you want to showcase at a given time. Furthermore, you can set a budget for your ads. Another exciting thing about this particular feature is that it allows users to turn existing posts into sponsored ads.
Collaborate with influencers
What views are to YouTubers, followers are to Instagrammers. Influencers who have amassed a large following are the perfect go-to for brands. Finding the right influencer for your brand can help you accomplish wonders. It is also a quick way to bring in more followers and potential customers. Collaboration with influencers comes with a wide range of benefits such as more leads, which is why brands approach famous personalities for endorsements and testimonials. If you want more followers, Then visit Upleap.
Create interactive hashtags
The importance of hashtags cannot be undermined in today’s digitally-connected world. Interactive hashtags are a great way to acquire instant engagement. Popular brands often use slogans and marketing messages as their hashtags.
Finally, refrain from over-posting. Do your research and identify the right time to post your content. You can schedule important posts for peak hours. Make the most out of these methods and you will carve your niche in no time.