Taking care of your SEO has become essential today. To be well referenced is to be able to be found by Internet users from the few keywords entered on Google or another search engine or to be visible. For this, it is therefore necessary that its site is known to search engines. Without visibility having a website is useless!
The term referencing includes both natural referencing (SEO) and paid referencing and sponsored link campaign (SEA).
Let’s see what these two often complementary techniques bring.
SEO CANBERRA or how to make yourself visible to internet users
Natural referencing or SEO Canberra will allow you to give your website better visibility on search engines, generate visits which will result in more requests for quotes or orders. The profitability of your website will be improved.
Increasing the number of visits is not enough, your visitors must be “qualified” visitors who are directly interested in your products or services. This is where a good SEO Canberra will make the difference.
In practice, an SEO Canberra optimized website respects a series of technical and editorial criteria. Compliance with these criteria helps to promote the understanding and thematic of your content by search engine robots like Google. A properly optimized site or web page will be considered “SEO Canberra friendly” and will therefore see its position maintained and even favored in search engine results. The goal is to get on the front page.
And the sea in all this?
Paid referencing or SEA makes it possible to quickly acquire presence, notoriety and a brand image on search engines. The principle of SEA consists of the purchase by auction of keywords on one or more distribution networks such as Google Adwords, Bing Ads or Yahoo sponsored link.
Paid referencing therefore allows, with some financial means, to position itself very quickly on the first page of search engine results. However, as soon as his advertising campaign stops, visibility is lost. In addition, this type of referencing at a significant cost.
The SEA must therefore be a complementary technique to natural referencing to promote its products and services or improve the notoriety of its brand punctually but must not replace SEO Canberra.
What to remember
A good SEO Canberra on the Web is essential today. There are more and more players on the web sometimes offering the same products and services.
It is essential to stand out and remain visible over time and this can only be possible by going through a good natural referencing of your website.
To conclude, some statistics to keep in mind:
- 70% of Internet users click on a natural link rather than on an advertising link
- 61% of Internet users search for products online on the web
- 44% of consumers start by using a search engine research during their purchase process
- Every month, 131 billion searches are carried out on the engines
- 60% of all organic clicks go to the first 3 organic search results
- 75% of Internet users never go beyond the first page of results
- Companies that have a blog have 97% more inbound links than those that don’t.