Just a few years back, who would have ever thought that it would be possible to virtually communicate with every single individual living far away from us. Well! That was the stuff of fiction not long ago, and now the power of technology together with the internet facility has made it possible. In the last decade or so, the entire world has morphed into one huge community where your childhood friend who is currently living in Texas, US, and whom you last saw fifteen years ago is just a click away. This is monumental, and technology Social Media at its best.
This is the power of social media apps. It all started with Facebook, the iconic American online social media and social networking service based in Menlo Park, California. What initially started by Mark Zuckerberg, along with his fellow Harvard colleagues and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes on a limited level soon turned into a rage, and took the whole world by surprise. It was 2004 when it all began, and soon many other similar apps flooded the market. While most of them couldn’t compete with Facebook, Instagram, and Twitter became the other prominent channels that established themselves with their own set of services.
In fact, Instagram was a separate channel but Mark Zuckerberg was smart enough to realise the immense prospect of this visual based app. He wasted no time in acquiring this new channel that soon became its most prized possession. The reach of social media apps is huge. It doesn’t matter what you are looking for – to watch the latest Hollywood movies at your place or listen to the classical songs, or watching the standup comedy by the famed Kapil Sharma, you get all this and more from the powerhouse called Social media apps.
Social Media Applications
Social Media Applications are undoubtedly a groundbreaking technology that changed the way people connect with their friends, relatives, colleagues and even absolute strangers. Nothing gives people more power to express themselves the way a social app does. Such applications have brought smiles on their faces and it’s their social app feeds that they check first thing in the morning. Moreover, with easy availability of smartphones has further enhanced the reach of social media apps. You will hardly find anyone who isn’t active on one or the other app. It doesn’t matter if someone is CEO, the Editor in Chief, student, class teacher, a homemaker, or just nobody – they are all connected through social media. This is mind boggling- technology that couldn’t have been imagined just a few years ago.
Although most users prefer the hugely popular behemoths like Facebook, Instagram, Twitter, and LinkedIn, there are new and exciting channels such as Connected, Helo, and Vero that have found a lot of acceptance among young users. These new channels have learned a lot from the established apps, and have accordingly come out with their own version of features that are more relevant and interesting to the youth.
These social applications are essentially designed and developed after doing a lot of research on users’ online behaviours and their expectations by using algorithms that can easily connect millions of people in a matter of nanoseconds. So, if you share the same interests and hobbies, you are more likely to get connected to those accounts with a simple click. Also, you have the complete freedom to express yourself the way you want. Not only that, if you possess specific skills, you get an ideal platform to share that with the outside world. Social media applications can help you perform innumerable activities to show your creative side to the larger world.This is the primary reason why organizations of every size want their presence on social media apps. They want to leverage social media for their commercial success.
Facebook, Instagram, Twitter, and Snapchat have millions of daily active users, who are also consumers of thousands of products. Therefore, social media apps are also the most extraordinary source for companies to generate fresh business. Facebook, YouTube, and Instagram earn huge income through advertisement that amounts more than billions of dollars. It’s not only individuals and companies that use the power of social media apps. It has also become a very popular platform for political parties, and their leaders to connect and communicate with people. It’s also a blessing for young and dynamic politicians who want to establish themselves by creating the right impact among voters.
And if you are still a student, social media can be helpful to you as well. It makes your life easier by facilitating the world of information on your computer or mobile screen. You will also know the latest trend in the field of education and learning making you updated with the latest information in your preferred area. In short, social media apps have been the biggest game changer in the last two decades.
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