When making online purchases, customers heavily rely on product descriptions. It is one of the fundamental elements in a marketing strategy that can also be used in SEO to create conversion. An SEO-rich product description can drive traffic to your product page while boosting sales. A product description writing services convey your unique brand voice, engages the audience, and help you rank higher on Google.
What is a product Description?
Every online business has a service or product to sell. A product description showcase that product in front of potential customers in a profitable way. It summarizes the best features and benefits of your service or product, compelling clients to trust your business. The content writing service for product description tells the customer how your product addresses their issues. A good product description consists of a client-centric approach.
Why is Product Description Important?
In this modern digital world, the importance of product description can not be undermined. Product description act as a unique brand voice that tells customers the best features of your product. It helps clients to make a well-informed buying decision. The more appealing and creative the product description, the more likely the customer will purchase your product.
How to Create Sales-Driven Product Description?
Many online businesses make the error of writing product features instead of their descriptions. They are more likely to get less conversion because the audience does not understand how the product will benefit them. But professional description writing services know you need to create sales-driven product descriptions to increase conversion rates. Following are a few elements to consider when writing sales driven product description.
The Right Keywords
Your product description should contain the right search terms buyers would utilize while searching for your product. It allows your product pages to rank in the search engine while driving sales and leads. Content writing services conduct keyword research to optimize your product description pages for SEO.
Tell a Story
A well-crafted product description tells a story that appeals to the client’s emotions. Adding a story to your product description engages more audiences, adds more value, and wins the client’s heart and mind. When your product description evokes a positive reaction in clients, they are more likely to purchase from your online store.
Use Catchy Words
In the marketing and copywriting industry, there are powerful words that instantly trigger an emotional and psychological response. Those words are cost-effective, optimized, rich, treasure and bargain, etc. Another powerful word is you; when you directly engage with your audience, there is a high chance of conversion rate optimization. Utilize these power words and craft your product description in a way that appeals to your target audience
A Distinct and Relatable Voice
Every brand has a unique voice, and so do its products. A most important tip for product description is to portray a unique tone and voice that speak to your potential customers. A product description writing services look into your business and craft a distinct brand voice per your business requirements.
Use Features and Benefits to Motivate Buyers
When describing your product, the most well-known marketing advice is to focus on benefits more than the features. It is an excellent point because the main goal of the product description is to address the customer’s problem and how your product can benefit them. A good product description has the right balance of features and benefits.
Keep Your Audience in Mind
A good product description bridges the gap between your product and your customers. The product description is crafted, keeping the target audience in mind. The best content writing service helps you write a quality product description that appeals to your customer and convince them to make a purchase.
Make it Easy to Scan
In this age of digital information, people have less time to read, and they love to skim. That is why a scannable product description is a way to attract your clients. In order to make your product description easy to digest, make it scannable. A scannable product description looks more encouraging and appealing to the audience to give it a read. Make sure to add catchy headlines, short paragraphs, and bullet points to make scanning easy.
Do not Forget About SEO
Just because you are working on a product description does not mean you can ignore SEO. However, keep in mind that as product descriptions are short, the excessive use of SEO can damage your search engine ranking. If you add a target keyword more than 3 times in 400 words of the product description, there is a high risk of eliminating your product page by Google due to keyword stuffing.
Use Natural Language and Tone
Read your product description out loud. Does it seem like a real discussion that you have with your companion? Or does it look more likely computer-generated words? If your product description does not look like a real conversation, it is time to insert life into them. Adding a natural tone to your product description can help your customers to connect with your brand.
Be Proud of Your Product
When you are proud and passionate about your service or product, it makes it easier to sell. Because you do not need to persuade yourself that it will benefit others, being pleased with your product will convert into all you accomplish for your business. When you know your product is the absolute best, you can portray it in the best way possible.
Social Proof
Do not underestimate the importance of social proof, customer photos, and reviews. Studies suggest that 88% of customers look for evidence of photos and videos of other consumers to trust your product. That is why social proof is critical when creating compelling product descriptions.
A product description is one of the essential marketing tools. A sales-driven product description helps your brand increase emotional ties, trustworthiness, and visibility. If you do not have the resources to develop a compelling and innovative product description, reach out to the copywriting and marketing agencies for help.