Product positioning is defined as the product and impression or image in the minds of consumers compared to the rest of the similar products. Therefore, in order to obtain a particular position, consumer product perceptions must be analyzed in great detail.
What is Product Positioning?
The relevance of the term “positioning” is due, in part, to the relationship between a well-positioned product and the success and growth of your brand or company. Given that success is traditionally associated with the choice of an appropriate product positioning and packaging strategy, the first step must be to correctly define a positioning strategy. In this area, little work focus has been made by the brands and companies. So far they have failed to discover the role of eyelash packaging in forming consumer perceptions of your artificial eyelashes, and consequently, in defining the product’s positioning in consumers’ minds. The companies and brands must understand the product’s positioning through ephemeral messages transmitted by the mass media, by also considering the permanent character of the tangible codes transmitted by the eyelash packaging box.
Product Positioning Through Eyelash Packaging Box
The Packaging Republic believes that the proliferation of brands in the market and the varied range purchasers find at the point of sale, force efforts to achieve effective differentiation to be increased. This is why traditional mass media communication is being redirected to point of sale promotions and communication through custom eyelash boxes. It suggests that the brands examine the possibilities that custom eyelash boxes provide within the positioning strategy of makeup products.
For that, surveys can be conducted or research can be carried out to relate each positioning strategy to certain specific eyelash boxes design elements such as color, typography, shape, and image. It is about time that the brands and companies must realize the growing managerial recognition of the ability of eyelash boxes to create differentiation and identity, above all in the case of cosmetics and makeup products. Read more the UK time. Product positioning has its origins in product packaging boxes. This means the shape of the product, the size of the package and its price in comparison to the packaging designed by the competitors. They must recognize the importance of the product and the image of the company, and also underline the need to achieve a position in the mind of the consumers. Positioning starts with a product, but it does not refer to the product; rather it refers to what can be done to the mind of the consumers who are to be influenced. Once the positioning plan has been completed, the company implements a plan of action through the construction of a suitable marketing mix. It can be said that the positioning of a product induces its marketing mix components which are pricing policy, place, products, packaging and promotion). Later on, marketing mix elements (product, price, distribution and advertising) reach consumers and contribute to determining the desired product positioning in the minds of consumers.