Custom cardboard boxes are trending when it comes to packaging. This material is a popular one that is chosen by many businesses. It is versatile and many different products can be perfectly packaged in it. The boxes are strong and cost-effective. The brand that chooses to use them will be limiting its carbon footprint as they are eco-friendly. There are many benefits involved when using these boxes. However, it is important to design them carefully if you want them to fulfill their purpose.
Interesting facts about custom cardboard boxes
Custom boxes are those made according to what the customer wants. Their shape, size, design, etc. are customized in this way. Therefore the perfect box can be made that will keep the merchandise insecurity. Cardboard material is a good one to choose because it does not have harmful chemicals that can damage products. It is sturdy and will give a good impression of your brand.
The following are some tips that you should know about cardboard boxes:
Design them so customers are drawn towards them
These boxes can be designed so that the right consumer base is attracted to them. These are those shoppers who will think about buying the product. Some points are kept in mind here. It is important to find out information about your customer base.
Get to know their age, gender, geographical location, shopping habits, etc. When you know this, you can figure out the colors, designs, themes, etc. that they will be drawn towards.
For example, if you are making packaging for kids, it will be bright and colorful. It will have pictures of popular cartoon characters printed on it. You can even give information that will make parents want to buy the product for their kid.
Choose the right printing method
Many printing methods can be pursued on custom cardboard boxes. You should select the right one according to your budget and what you are selling.
You can consider flexographic, lithographic, digital, silkscreen printing for instance. With the help of these, it is possible to create a packaging design that will stand out and allure shoppers towards it.
For example flexographic is a printing method mostly used on corrugated boxes. It is cost-effective and is mostly for designs that have detailed graphics and multiple colors.
Get the correct size box
Box size is vital when it comes to packaging. You have to get the right size box if you want it to keep the products safe and if you want to save money. Cardboard wholesale boxes should be designed after measuring the product and figuring out what size will be best for the box.
For instance, if you get a really large box, you will be wasting money on material that is not required. The box will be heavier so more money will be spent on transportation. Really small boxes congest the product and can spoil it.
Choose shape wisely
Some brands may be excited to choose a box with a unique shape so that it stands out. You can get different shapes with custom cardboard boxes. However, you need to keep in mind that some shapes may compromise the safety of the merchandise.
Some shapes are tough to stack on a store shelf. These can fall and harm the item inside. This is why you need to choose a shape that will be attractive and will also keep your product secure.
Include information on the box
You can use cardboard boxes to let shoppers know exactly what you are selling. The boxes can act like sales representatives informing people about what the product is. This is required if you want sales to occur. When individuals do not know what the item is, they will be unlikely to buy it.
The product you are selling matters here. According to this, you need to find out what information to add to the box.
For example, if you are selling food products you will have to let people know what the ingredients are. The nutritional information is required as well. Let people know what the flavor is, quantity, manufacturing, and expiry dates. You can give an exciting recipe if the product can be used in one.
Promote the product
Wholesale boxes can promote and advertise products. This will encourage people to want to buy them and try them out. For this, you have to be honest. Find out what makes your merchandise special and include these points.