According to the latest report by IMARC Group “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global feminine hygiene products market reached a value of US$ 25.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 33.9 Billion by 2027, exhibiting a CAGR of 5% during 2022-2027.
Feminine hygiene products are personal care products that are used by women for improving and maintaining their personal hygiene. These products are used during menstruation for avoiding infection, owing to which they are gaining popularity across the globe. This can also be accredited to the growing awareness among women about personal health.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Market Trends
At present, governments of numerous countries, along with several non-governmental agencies, are focusing on spreading awareness about the personal hygiene of women, which, in turn, is boosting the sales of feminine hygiene products across the globe. Moreover, the easy availability of these products through online retail stores offers convenience to individuals, which consequently is creating lucrative opportunities for manufacturers to expand their existing consumer base. Furthermore, owing to rising environmental concerns, several manufacturers operating in the industry are introducing eco-friendly products, which is expected to impel the market growth in the coming years.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of the key players operating in the market are:
- Procter & Gamble Company (The) (PG)
- Edgewell Personal Care Company (EPC)
- UNICHARM CORP (UNICY)
- Kimberly-Clark Corporation (KMB)
- KAO CORP (KAOCF)
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The report has segmented the market on the basis of Product Type, Distribution Channel, and Region.
Breakup by Product Type:
- Sanitary Pads
- Panty Liners
- Tampons
- Spray and Internal Cleaners
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Beauty Stores and Pharmacies
- Online Stores
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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