You might be wondering: Why should you get services from a Hubspot inbound consulting company? A consultant can provide a number of benefits to your business. For starters, they can develop your marketing strategy and help you set up automation. In addition to that, they can help you create a handover process that will guide your employees to handle your business’ marketing and sales activities. This way, you can easily hand off your marketing operations to your employees and focus on growing your business.
Helps You Develop a Marketing Strategy
If you are looking for a consultant to assist you in developing a successful marketing strategy, look no further than HubSpot. The services of a HubSpot consultant range from helping you create and implement content marketing strategies to managing and training your employees. These consultants are highly skilled in marketing automation and will help you create and implement a multichannel inbound marketing strategy. They will also help you activate your sales team and help you achieve your key business goals.
A professional services firm can benefit from hiring a Hubspot consultant to provide guidance on developing a marketing strategy. These consultants will be familiar with your industry and can provide insight on how best to use HubSpot. A consultant can also train your team on how to use the platform strategically. Because a professional services client buys knowledge, their lifetime value can be in the range of tens of thousands of dollars.
Helps You Set up Automations
Automating lead engagement and contact is a huge advantage of HubSpot. Once a lead has filled out a contact form, they are automatically reconnected with the business. Automations help you track the performance of your marketing efforts and increase customer satisfaction. Whether you’re using email, social media, or both, HubSpot has a feature to automate these processes. Inbound consulting services can help you set up these automated processes, so your team can focus on building more profitable and sustainable businesses.
If you’re not sure how to set up your automation, a HubSpot consultant can help you. They can help you set up a custom workflow, assign ticket statuses to appropriate employees, and distribute tickets accordingly. Depending on the type of issue, more complex issues can be routed to senior reps. Simpler issues can be assigned to a webchat agent or an email response.
Helps You Develop a Handoff Process
To create a handoff process, you need to identify your lead’s status, and then define the process for interacting with them. You can create a list of contacts based on their status, such as ‘Qualified’ or ‘Other’. This way, everyone on your team will have a better understanding of the status of the contact. For example, you can use different contact properties to categorize leads based on their stage in the sales cycle.
If you are unsure about your lead’s status, Hubspot CRM offers advanced functionality that lets you create tasks based on the person’s activity on your website. For example, you could move a visitor to a lead status if they download an offer. Or, you could assign a lead owner based on criteria you’ve set. A lead handoff process can make the transition from Marketing to Sales as easy as possible.
Helps You Create a Blueprint for Your Handoff Process
With HubSpot inbound consulting, you can build a plan to transition the software from one team member to another. You can define key milestones of the process, including what tools you’ll use, which members of your team will be responsible for specific tasks, and how you’ll measure the success of your handoff. You can also develop best practices and create a blueprint for your handoff process based on your unique needs. This way, your new team member will be able to maintain and grow your HubSpot account independently.
Choosing the right consultant is essential if you want to make your handoff process successful. Consulting agencies are an ideal choice if you want to maximize the benefits of your HubSpot platform. A qualified HubSpot consultant can help you make the most of your marketing automation platform. Additionally, the agency’s expertise will help you align your marketing and sales teams so that every lead is received.