The majority of businesses today develop eCommerce website because it has many advantages. As we are living in a world where technology is everywhere, it is important that business operations change. Technology makes things easier for everyone on a day-to-day basis. These innovations have helped many people do their daily tasks or errands more conveniently or easily. That is why it is being applied to business transactions.
An eCommerce website is basically an online platform that can host business transactions between the company and the client. For example, a business owner can post the products that they are selling and put descriptions. This way more clients will see the product that a business is selling. Through the same platform, the clients can browse and pick the product that they want to buy. They can put their information and pay for the product that they want to finish the transaction.
When you develop eCommerce website it is important to note that there are three types. Below are the three different types of eCommerce websites.
B2B websites
This type of eCommerce website is intended to sell raw materials in large quantities. This awesome means business to business in which one business supplies the other with the raw materials they need for a new product.
For example, if you are a foods and beverages company, you would be needing raw ingredients such as sugar to complete your product. These ingredients can be outsourced from another business that produces them. Through a B2B website, transactions between two companies can happen.
One of the things that you have to note when hiring a digital marketing company in Singapore is their competence in doing these kinds of websites. B2B Transactions are usually between two businesses that are in different countries. So, it is important to turn you develop eCommerce website for this kind of purpose, your website can cater to international clients. A digital marketing company in Singapore should have the expertise or experience in creating these kinds of websites.
B2C stores
If there is a business-to-business website, there are also business-to-client websites. This is where transactions between a supplier and the end customer are happening. The majority of websites today also fall under this category.
Business-to-customer websites usually involve retails shops such as clothing lines or food hubs. Among the three types of eCommerce websites, this website is the heaviest when it comes to marketing strategies. Design and other techniques to make the website more appealing to clients are usually being done to these kinds of websites. Its design and content should be able to attract the masses or the potential clients of the business.
C2C platforms
There is also a customer-to-customer website wherein two individuals can exchange products. One example of this kind of platform is eBay and Amazon. Through this kind of platform used or old tough can be sold to a new individual. The products being sold on these kinds of eCommerce websites are usually limited.
A digital marketing company in Singapore is also important in creating these kinds of platforms. They should be able to adjust and create a website that is easy for both individuals. The two mentioned platforms are one of the most successful today because They both offer easy navigation for both client and seller.
These are the different kinds of eCommerce websites that the digital marketing company in Singapore can provide. Here are the factors that you have to consider when you want to venture into developing your own eCommerce website.
Guest checkout
If you want to develop eCommerce website that is successful, guest checkout features should be available. Through the guest checkout feature, the transaction between the business and the client candy finished.
If your website doesn’t have this feature, it would only serve as a brochure or a collection of the products that you are offering. It is merely an eCommerce website if the client doesn’t have an option to purchase it right away. So it is important that a digital marketing company in Singapore know these kinds of things.
Site search feature
According to studies a large portion of consumers usually buys products through the site search feature. This means that clients or consumers do not usually browse the products that the business is offering. They go directly to what they need or what do you want to purchase. So giving your clients the option to proceed or look for what they want can help their purchasing decision.
Responsiveness
A successful eCommerce website is nothing if it is not responsive to other devices. Today, we are surrounded by many different devices that we use on a day-to-day basis. We usually use our mobile phones for the majority of the day. However, when we are working we are faced with our laptops or desktops.
A good eCommerce website is one that is accessible through any kind of device available to your potential consumers. It is important to check that UI is embedded properly and all the features including recently viewed products, orders summary working smoothly. Even if the website is made through a laptop and is working perfectly fine through this device, your consumers should be able to access is it even if they are using a mobile phone. This way you are breaking a customer-business barrier and increasing the reach of your business.
Design
As responsiveness is important, It is best to take note that the web design greatly affects this. Before web design is just how a website would look like. However, in today’s web development, web design affects the overall functionality of the website.
For example, the elements and shapes being put on your website would affect the load time and responsiveness. A digital marketing company in Singapore should be able to apply a design that would attract customers. In addition, these professionals should be able to give your business a web design that wouldn’t affect its load time and navigation.
Search engine optimization
One specific marketing strategy that we apply today is search engine optimization. This kind of strategy is making sure that your website ends up at the top of any search engine. This way more customers or clients would be able to see your products before your competitors.
It was also best to note that the majority of consumers usually trust the website that appears on the first page. This means that being able to rank as high as possible gives your business marketability there for attracting more customers. So a digital marketing company in Singapore should be able to create a website that is compatible with SEO.
Create your own today
An eCommerce website presents many possibilities and advantages to different businesses. If you want to develop an eCommerce website then Digital Solutions is the perfect partner. Contact us today to know more about our services.