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Today, you cannot escape implementing digital marketing strategies if you run a business. The prime motive of running a business is to generate profits. So, you need to promote your business offering in front of your target audience to get them sold to generate revenues.

You need to implement a long-term marketing strategy. It should have tactics that elicited good results in the past. And that can also be an indication that the tactics will do well in the future.

Generally, marketing activities prosper with iterations. Meaning, the more time you put into something, the more you improve at it.

The following are the digital marketing trends that did well in the past, and they are likely to continue to elicit good results in 2022:

Search Intent

Search intent is the reason behind a search. When users type search queries, it tries to understand the meaning of the search queries and the category of information they are looking for in the queries. For example, if you enter a search query–” how to run digital marketing campaigns?”, Google will rank digital marketing agencies.

On the other hand, if you type a transactional query like “amazon,” Google can figure out that you are searching for an eCommerce store and not the Amazon river.

Google optimizes its algorithms for humans. Recently, Google has introduced sophisticated machine learning algorithms like BERT or MUM to make the search engine more human. With the algorithms, Google understands information as humans do.

Although you will find many trends for SEO, you can regard the search intent as the king as it is the core of Google’s business.

Therefore, you have to take content creation seriously. You should not fall behind in creating and optimizing content with search intent in mind.

It will help if you look at the search result pages for a particular query and identify the following three Cs of search intent:

Content-Type

Examine the overall type of content to determine if it is a blog post, product page, or video.

Content Format

The next thing to look at is the content format, such as how-to guides, list posts, reviews, comparisons, etc.

Content Angle

Look at the angle of the content. For example, it can be “best,” “cheapest,” and “freshness.”

After identifying the three Cs of search intent, you can develop a good idea of what type of content Google recommends to its users for particular search queries.

Word of Mouth

You have perhaps not yet realized that the Word of mouth (WoM) is the secret behind the success of many businesses. And it can effectively convert prospects into customers.

Here are some facts related to the effectiveness of WoM on businesses:

83 per cent of consumers from 60 countries trust recommendations from friends and family, and 66 per cent trust online recommendations
74 per cent of buyers identify WoM as the main point of influence for purchasing decisions

The online media plays a vital role in spreading the WoM, in which:

WoM is found in conversations and sharing of content
User-generated content tells about brands and their products
Influencer marketing creates trust in consumers about business offerings

Therefore, you need to develop good products or services because you will not go far without quality offerings.

You should strive to offer products or services that exceed consumers’ expectations. As such, you need to make changes to your offerings to suit the tastes and preferences of your target audience.

When consumers like your business offerings, they will start saying good things about them. And, you can implement some tactics to accentuate the velocity and scale of the process, such as;

Encouraging users to share pictures or short videos of your product under a particular hashtag.
Creating content that justifies the reasons why people share on social media.
Sharing positive testimonials about your business
Sharing your product reviews.
Engaging in conversations on social media

Implement Omnichannel Marketing

Omnichannel marketing has become crucial in today’s intensely competitive business environment. It is the process of giving customers or prospects access to your products, offers, and support services on all channels, platforms, and devices. For example, many companies allow you to order through an online store, a mobile app, a phone call, or a visit to a local store.

Let us have a look at the related statistics:

The selling rate of omnichannel campaigns is 287 per cent higher than single-channel campaigns
Consumers expect businesses to be available on any channel

So, you should try to include more channels in your mix to bring more convenience for your customers.

Also, when you have more prospects, you get more RoI.

You can give omnichannel experiences to your target audience in three key areas:

Product or Service
Customer support
Promotion

You can delegate the task of running your online marketing campaign to a trusted agency that ensures growth through the best SEO services.

Include Video

Video is an effective marketing channel. And, many businesses use video as a valuable channel in their digital marketing strategies.

Now, let us look at a few related statistics:

79 per cent of consumers reveal that they prefer to buy or download a piece of software or app after watching a video
YouTube is the second-most visited channel in the US
91 per cent of marketers feel the pandemic has rendered video more important for brands
The video became the primary form of marketing media in 2021

As the video provides great value for businesses, you should not fail to invest in video marketing. Remember, a video helps consumers understand a product better than written content.

The Final Words

You cannot escape implementing digital marketing campaigns, so you should choose the best strategies to derive results. Also, you need to take into account the uncertainty in the future. As such, you should implement ways to deal with the possible future uncertainties.

We believe that the list of effective digital marketing strategies outlined in this article will help you craft the best online marketing campaign for your business.