A good advertising strategy is at the heart of every business, regardless of the size. Often advertising now focuses on digital activities instead of traditional, but if you’re a brick and mortar store, you’ll still need to advertise your business through traditional means like signage.
Signs have come a long way thanks to technological advances over the last few decades, resulting in 3D business signs increasing in popularity. We’ve got everything you need to know about 3D business signs and why your business should invest in one too.
What Are 3D Business Signs?
Walk down any busy street or downtown area, and chances are you’ll see a whole host of fancy signage with various lighting and materials, including 3D business signs. These are a great way to advertise your store and attract customers passing by.
Benefits of a 3D Sign for Businesses
There are many benefits of 3D business signs. For starters, 3D lighted business signs are visible 24/7. So even on those winter days when the sun sets early, your business is still visible to customers. If you have a business that’s open late, like a bar, this is a great way to attract customers all year round.
Similar to the above, 3D lighted business signs are visible whatever the weather. Whether it’s pouring with rain or foggy, customers will still be able to find your business with ease. The materials used to make 3D outdoor business signs are long-lasting and durable to survive in all climates.
Your business sign is also an important part of your brand. It’s the first thing customers will see regarding your business, and it needs to send the right message and make a great first impression. Custom 3D business signs can help make a lasting impact on customers, making them more likely to remember your brand.
Finally, standing out in a crowded downtown area is difficult, especially if you’re in a competitive industry like hospitality. Your 3D business sign can help give you an edge over competitors as you stand out to customers. This can increase your foot traffic and your sales.
Different Types of 3D Business Signs
There are many different types of 3D business signs, suitable for both inside and outside your business. The main three types are:
- Pin mounted letters
- Channel letters
- Dimensional letters
Pin-mounted letters are made out of metal, acrylic, or plastic. These are molded or cast and mounted on the wall. These 3D signs are popular in the technology and services industries and are often mounted in the reception area or c-suite and outdoors.
Channel letters look quite similar to pin-mounted letters, but they’re often lit up using affordable LED lighting. They’re most often made out of acrylic or plastic. They can be mounted to the interior or exterior walls or even be free-standing.
Channel letters are popular in the hospitality industry as they’re bright and welcoming. You can learn more about channel letters at msksigncompany.com.
Finally, dimensional letter signs are 3D letters attached to a one-dimensional sign, making them stand out even more. These are popular for both interior and exterior walls and are popular in the finance and service industries.
More Business Advice
As you can see, 3D business signs are a great choice for many businesses. They help attract more customers, increase brand awareness and create a great impression. There are many different types of 3D signs available to suit your business needs.
You can find more helpful business advice on our blog.